According to a new study released Wednesday,the average NFL football fan will watch more than 24 hours of commercials this season. Yes, that’s 24 hours of ads for Buicks, beer and Bojangles. TV ad sales equal more than $3.5 billion for the NFL’s TV partners. You may remember that prior to the 2017 season, the NFL, including getting away from something called “The Double Up.” The double up happens when there’s a touchdown followed by a commercial, followed by a kickoff and another commercial. So last year, the NFL from five (or more) per quarter to four. Multiply the average minutes watched (252) by the percentage of commercial time (0.3298) and the average fan is watching 83.1 minutes of commercials per week. Contoh soal tap universitas terbuka. Then, multiply the average commercial minutes per week (83.1) by 17 (the number of weeks in a regular-season) and the average fan potentially watches 1,412.86 minutes of adds or 23.5 hours worth.

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Now, of course, no one watches every commercial for every game and some folks watch the NFL Red Zone channel, which doesn’t include ads and shows plays for different live games all afternoon. But, still, that’s a whole lot of ads.